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Essays on strategy, story, and what people adopt

A collection of writing from the work, on executive narrative, experience design, AI adoption, and the behavioral mechanics of organizational change.

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Featured, AI Adoption

Why your AI pilot succeeded and your rollout stalled

Pilots select for enthusiasm. Rollouts select for everyone else. The behavioral design that mattered least in month one matters most in month six.

September 2026, 7 min read, Read the essay

Executive Storytelling

March 2026, 6 min read

The strategy your organization is actually telling itself

Every company runs on a narrative, whether or not leadership wrote it. The question is only whether the one in circulation matches the one in the deck.

Executive Storytelling

September 2026, 5 min read

The strategy your organization is actually living

Every organization tells itself a story. The strategy deck may set the intention, but the everyday experiences of employees determine what people actually believe.

Experience Design Thinking

July 2026, 6 min read

AI, Psychology, and the Future of UX

I often joke that I'm the perfect person for my job because I have a unique relationship with technology. I'm naturally curious and love figuring things out for myself, but I'm also notorious for skipping instructions.

AI Adoption

July 2026, 4 min read

AI, Efficiency, and Our Obsession with Doing Things the Hard Way

AI isn't replacing my thinking. It's reducing the distance between thinking and doing. Here's why I believe that's making some people uncomfortable.

Experience Design Thinking

May 2026, 4 min read

Convenience Is No Longer a Feature. It's the Strategy.

We need to stop asking, "How can we add value?" Not because value doesn't matter, but because it's no longer the differentiator. It's the baseline.

Experience Design Thinking

June 2026, 3 min read

Attention Is the New Currency (and we are broke)

We've long gravitated toward messages that feel personal. Timely. Intuitive. That instinct shaped the push toward personalization. It worked. Until scale broke it.

Experience Design Thinking

February 2026, 5 min read

Friction is a strategy problem wearing a small disguise

When a workflow takes four clicks too many, the cost is not time. It is the quiet signal that the new way of working was not designed for the person doing it.

Transformation Strategy

December 2025, 5 min read

Adoption is not the last phase of transformation

Treating adoption as a change-management afterthought is the most expensive sequencing error in enterprise programs. It belongs in the first design conversation.

Executive Storytelling

November 2025, 6 min read

What executives should say when the timeline slips

Credibility is built in the moments a program is not going well. The narrative discipline that holds there is the one worth building in advance.

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