Writing on strategy, story, and what people adopt

Executive Storytelling

March 2026

The strategy your organization is actually telling itself

Every company runs on a narrative, whether or not leadership wrote it. The question is only whether the one in circulation matches the one in the deck.

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Experience Design Thinking

February 2026

Friction is a strategy problem wearing a small disguise

When a workflow takes four clicks too many, the cost is not time. It is the quiet signal that the new way of working was not designed for the person doing it.

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AI Adoption

January 2026

Why your AI pilot succeeded and your rollout stalled

Pilots select for enthusiasm. Rollouts select for everyone else. The behavioral design that mattered least in month one matters most in month six.

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Transformation Strategy

December 2025

Adoption is not the last phase of transformation

Treating adoption as a change-management afterthought is the most expensive sequencing error in enterprise programs. It belongs in the first design conversation.

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Executive Storytelling

November 2025

What executives should say when the timeline slips

Credibility is built in the moments a program is not going well. The narrative discipline that holds there is the one worth building in advance.

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